The Julio Simões Institute, the social arm of the SIMPAR Group, is launching Direção Certa, a program dedicated to financial education for drivers. Developed by the Julio Simões Institute, part of the SIMPAR Group, the content provides detailed guidance from specialists on managing freight money, truck maintenance, purchasing supplies and other forms of managing this company called a truck, which are part of the lives of thousands of self-employed professionals throughout Brazil.
According to data from the 2019 CNT Truck Drivers' Profile Survey, approximately 36% of self-employed drivers admit to being in debt. When you delve deeper into this scenario, it turns out that 40% of these professionals with debts deal with amounts that exceed R$ 21 thousand. Direção Certa is here to help train truck drivers to manage their finances, which in turn positively influences various aspects of their lives, including health, safety and well-being.
"Truck drivers manage a very valuable asset, both financially and economically," says Bia Andari, manager of the Julio Simões Institute. A complete set with a mechanical horse and 3-axle trailer with three years of use, for example, depending on the model, has an average market value of R$ 350,000 to 600,000 reais, higher than many other businesses run by small entrepreneurs. "Managing these companies is fundamental to ensuring the profitability and quality of life of these professionals, as well as contributing to productivity gains and the country's economy," adds Andari.
With a total duration of 80 minutes, distributed over 4 modules, the content is presented in a clear and uncomplicated way with an intuitive and dynamic methodology, combining videos, audios and short texts with interactive tests. Both the platform and the lessons are adapted to meet the needs of truck drivers who spend most of their time on the road, allowing the content to be consumed in small doses, at the user's pace. In this first stage, access will be exclusive to 1,000 JSL aggregate drivers who have a BBC Digital bank account, and will be uploaded to the platform on a monthly basis.
To find out more go to https://clube.truckpad.com.br/direcaocerta/saiba-mais.
Link to the article: Julio Simões Institute launches finance program for truck drivers - Blog do Caminhoneiro