. Automob (AMOB3), a new company created by the holding company Simpar to operate in the car dealership segment - the result of a spin-off from Vamos - debuts on B3 this Monday (16) with shares quoted between R$ 0.15 and R$ 0.20.
For the company's CEO, Antônio Barreto Junior, the value is symbolic and the screen price will converge to a level in line with the company's true potential.
"The market will have the opportunity to analyze our fundamentals, our growth prospects and our strategy for the future," the executive told Money Times.
The pricing, Barreto explains, is due to the split methodology defined in an agreement with B3.
"The discount rule for the first day of trading was based on 2023 EBITDA. As the results of Vamos' agro concessionaires were suffering and the consolidated figure for that year was close to zero, the discount was symbolic," he says.
Why list Automob
The decision to list Automob on the stock exchange, Barreto explains, was motivated by several factors, including demand from the Simpar Group's own investors.
"Simpar, the controlling holding company, saw great synergy potential in bringing together all the dealership operations, while Vamos Locação's shareholders were looking for a purer business, focused on leasing," he said.
Entering the capital market, adds the CEO, also gives Automob greater visibility, access to new sources of funding and the flexibility to make acquisitions.
The new company is born with 192 stores and net revenue of R$ 12 billion, operating in various segments including light vehicles, trucks, yellow line and agricultural machinery. It is the first company in the vehicle distribution segment listed on B3.
"The dealership business in Brazil is still very fragmented, with many family and regional groups. In the United States and other countries, the sector has already gone through a process of consolidation, with the formation of large groups. We see the same trend happening in Brazil," said the CEO.
Strategy
Automob's strategy for the coming years is based on inorganic and organic growth, said the CEO.
One of the focuses is to invest in markets where the company can achieve scale and profitability. "It's a business that we can scale very quickly. And this gain in scale should result in efficiency and improved margins," he said.
The executive also mentions innovation and digital transformation, with an emphasis on the customer experience and the offer of differentiated services, such as the used car sales desk, the financing platform and the sale of insurance and consortia.
Read the full story at: Automob (AMOB3): Share price will converge to company's true potential, says CEO - Money Times